How Can I Set Up An Online Business?

If you’ve been considering setting up an online business you’ve most likely been motivated by sheer volume of buying and selling that is now taking place on the internet.

More and more people are buying products and services online. And if you set up your own online business you can claim your cut of this expanding marketplace. Here are the 5 steps to follow to set up an online business.

1. Pick Your Market

If you’re going to set up an online business your first task is to determine what type of business it’s going to be. Are you going to sell products or services? You can sell your own products or you can sell products produced by other businesses who will pay you commissions on your sales. Or you may choose to set up a membership website or offer teaching and coaching services online.

Getting a website online isn’t as complicated as you may think. Initially you’ll need to purchase a name for your website (known as a domain name). Next you need to ‘rent’ some space on the internet (known as website hosting). Lastly you’ll need a software package that will make it possible for you to put written text, images, videos etc onto your website. There are many website building programs available that make this whole procedure very easy.

3. Get Visitors To Your Website

When you website is online you have to get potential customers to visit it. There are two main ways to do this. You can use free website traffic techniques or paid website traffic techniques. Both have their pros and cons and the most effective traffic tactic to use a mixture of both.

4. Develop A Customer List

It’s doubtful that your website visitors will want to buy anything from you on their first visit to your website. They may visit your website and never return. But obtain a visitor’s email address with a special email capture form, you can remain contact with them via email. Your emails can keep them informed about your business and encourage them to return to your website. If you offer something of value for free in return for someone’s email address they are more likely to give you their email address. This can be something as straightforward as a free report or eBook that is relevant to your industry.

5. Provide Value

The content material on your website and in your emails, articles or blog posts has to be more than continuously trying to sell. When you provide high quality, useful information to your target audience will come to know, like and trust you. Your prospective customers will then be more willing to buy from you and continue to be as loyal customers for many years.

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Hottest Web Designing Trends Of 2017 Explored

Just a few days back, we actually came across a question (posted on a forum) regarding the eventual death of web design. Much as we couldn’t gauge why such a question had actually cropped up, we were not even interested in finding out details because of one simple reason – we were more excited to find out what web designing actually has in store in 2017.

Let us tell you that 2017 is going to be a great year for designing and development and today we will walk you through the trends that are going to evolve and become stronger this year. Let us read on to explore further.

Parallax is coming with custom graphics: It’s going to be a great combination

Parallax is going to get stronger with custom graphics. As we all know by now, Parallax enjoys a desirable position in the web designing sphere – thanks to the fresh elements added by it. One of the main reasons why this trend has tasted success is because it allows visitors to pay attention to every stroll. In 2017, expect parallax designs to be backed by custom graphics, complete with the high-resolution screens, retina speed and faster internet connection. Users can enjoy one of the hottest web design trends -i.e. graphics – expected to do away with the minor flaws of parallax. Will Lazy Load continue to be prominent?

Lazy load is one attribute which, it is believed, helps websites to load faster. 2017 in all probability is going to witness improved lazy load functionality when the site images will load even before the viewport appears on your screen. As of now, visitors have to wait for a certain amount of time before the images load properly. In 2017, we are definitely expecting this problem to be done away with.

The rise and rise of flat designs

Flat designs are definitely going to stick around and make their presence felt. Imagine how designers were busy demonstrating their complicated web skills by filling up websites with flashy animations and illustrations. Flat designs stand for simplistic renderings of your designing skills. Simple websites, time and again, have won the battle against their complex counterparts by virtue of being more Google-friendly. They load faster and can easily be comprehended by Google and other search engines. On the other hand, complex sites with an overdose of flashy animations might not even be recognized for the most used keywords simply because Google is unable to recognize flash at present. It is important to use flash within limited spaces. 2017 is definitely going to witness the rise of flat aka more simplistic web designs. Make sure the website designing company hired by you is well aware of the aforementioned trends in order to serve you in the right fashion. In order to be completely sure of the credentials of the designer, make sure you are reading reviews and seeking personal recommendations from peers. While interviewing several designers ask them how much they know about the latest trends in web designing. Keep 2017 in mind while judging answers.

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Dissociative Identity Disorder Symptoms, Causes and Treatment Methods

As we all know that people are suffering from distinct diseases, day by day. Some people are suffering from Diabetes while a few are suffering from High Blood Pressure. In fact, there are so many diseases which are infecting most of the people, including, Diabetes, Asthma, Allergies, Lung cancer, Breast cancer, Colon cancer, Depression, Heart disease, Heart attack, Chronic pain syndromes, Fibromyalgia, Appendicitis, HIV/AIDS, Pancreatitis, Hypothyroidism, Hyperthyroidism, Hepatitis, Heart failure, Anemia, Melanoma, Metabolic syndrome, Obstructive sleep apnea, Parkinson’s disease, Migraine, Osteoporosis, Chlamydia, Hypoglycemia, Reactive hypoglycemia, Chronic bronchitis, Toxoplasmosis, Peripheral Neuropathy, Menopause, Andropause, Rectal cancer, Acromegaly, Cushing’s syndrome, Addison’s disease, Hyperparathyroidism, Hypoparathyroidism, Diabetic diarrhea, Infectious diarrhea, Brain tumor, Stroke, and more.

Frankly, the main aim behind writing this article is to make you aware of Dissociative Identity Disorder (DID) because this disease is infecting most of the people and it is so important to know about the symptoms, causes and treatment of this disease.

Let’s have some knowledge of Dissociative Identity Disorder!

Dissociative Identity Disorder (DID):

Dissociative Identity Disorder was previously called as Multiple Personality Disorder. The person with DID possesses two or more distinct personalities and work according to any personality alternatively without knowing. Sometimes, a person also experienced memory loss or forgetfulness.

DID is nothing, but one of a group of conditions called Dissociative Disorders. Dissociative Disorders are a kind of mental illnesses which cause memory disruption or breakdown.

Symptoms of DID:

A person with DID has two or more distinct personalities, including, the person’s usual personality and alternate personalities. A person may experience amnesia when alternate personality takes control over the person’s behavior. An individual with DID may not or may be aware of the other personality states. Each alternate personality has distinct individual traits, personal history, way of thinking, etc. In fact, alternate personality may be of different gender, have a different name, or a distinct set of manners & preferences.

DID Shares the Following Psychological Symptoms:

1. Amnesia (memory loss or feeling a time distortion)

2. Anxiety

3. Changing the quality of functioning, from highly effective to disappointing

4. Depersonalization (feeling disconnected from one’s own thoughts, feelings, and body)

5. Depression

6. Derealization (feeling that the surrounding environment is foreign, odd, or unreal)

7. Disturbances in eating and sleeping

8. Hallucinations (false perceptions or sensory experiences, such as hearing voices)

9. Problems with functioning sexuality

10. Self-injurious behaviors such as “cutting”

11. Serious headache or pain in other parts of the body

12. Substance abuse

13. Suicide risk – 70% of people with DID have attempted suicide

Causes of DID:

The previous incidents are the key features of Dissociative Identity Disorder. In fact, 90% of the cases of DID involve some history of abuse. The trauma also involves severe emotional, physical and sexual abuse. It might also be linked to accidents, natural disasters and war.

The episodes of DID can be triggered by myriad real and symbolic traumas, including, minor traffic accident, adult illness and stress.

There are Following Causes of Dissociative Identity Disorder:

1. An innate ability to dissociate easily

2. Repeated episodes of severe physical or sexual abuse in childhood

3. Lack of a supportive or comforting person to counteract abusive relative(s)

4. Influence of other relatives with dissociative symptoms or disorders

Treatment of DID:

The main objective of DID treatment is to relieve symptoms, ensure the safety of the individual and changing multiple personalities into one integrated and well-functioning identity.

The treatment also aims to help the person safety express and process painful memories, develop new coping skills and life skills, restore optimal functioning and improve relationships. In fact, the best treatment approach depends on the individual, the nature of any identifiable triggers, and severity of the symptoms.

Most Likely Treatment Includes the Following Methods:

1. Psychotherapy: It is also known as “talk therapy”, is the main treatment for dissociative disorders. It is a broad term that includes several forms of therapy.

2. Cognitive-behavioral therapy: This is one of the forms of psychotherapy, which focuses on changing dysfunctional thinking patterns, behaviors and feelings.

3. Eye Movement Desensitization and Reprocessing (EMDR): This treatment technique was created to treat people with persistent nightmares, flashbacks and other signs of post-traumatic stress disorder (PTSD).

4. Dialectic-behavior therapy (DBT): A form of psychotherapy for people with severe personality disturbances, which can involve dissociative signs that often occur after an experience of abuse or trauma.

5. Family therapy: This helps a little in order to teach the family members about the disorder as well as the family members recognize signs of a recurrence.
6. Creative therapies: These therapies include art therapy and music therapy, which allow patients to explore as well as express their feelings, thoughts and experiences in a safe and creative environment.

7. Meditation and relaxation techniques: These help people to better tolerate their dissociative signs and become more aware of their internal states.

8. Clinical hypnosis: This is also one of the treatment methods, which uses intense concentration, focused attention and relaxation to achieve an altered state of consciousness. This allows people to explore thoughts, feeling and memories which may be hidden from their conscious minds.

9. Medication: Medication is necessary in order to provide proper treatment to the patient. In fact, an individual with DID must be treated with anti-anxiety or antidepressant medication.

Top Medical University – An Initial and Important Step to Get Rid of Various Diseases:

A medical school is an initial and important step to get rid of myriad dangerous diseases like DID. These medical colleges provide not only theoretical, but practical knowledge regarding different kinds of dangerous diseases to the medical students so that they can participate in the current researches for the well-being of the patients who are suffering from various dangerous diseases, like Dissociative Identity Disorder (DID).

An individual can find unlimited Best Medical Universities across the world, where they can begin their professional career and give life to their dream of making a healthy and happy world forever. In fact, these universities provide direct MBBS admission without entrance test and donation at nominal fees.

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Whither the World’s Fair?

The moniker “Expo 2017” is currently being bandied about in North America. In the US, various optimists, often plain vanilla citizens like you and me, have launched web sites and forums promoting a return of the world’s fair–or Expo 2017 in this case–to America. In Canada, at least four cites and/or organizations have recently promoted the idea of an “expo”, with one of the first efforts publicly unveiled in Montreal in 2007.

In America, the idea of a world’s fair–an officially sanctioned one, that is, will conceivably remain a distant dream until Washington comes to its diplomatic senses and rejoins the Bureau of International Expositions, or BIE–the governing body in Paris which awards world’s fairs in much the same fashion as the IOC decides who gets to hold the next Olympic Games. Just like the Olympics, an aspiring world’s fair applicant is required to invest a considerable amount of energy and expense putting together a bid, and, of course, impressing the appropriate officials. Unless, perhaps, you’re the city of New York which, after a clash with French dignitaries, decided to hold its 1964/1965 World’s Fair without BIE approval. At the time, superpower America had enough clout that many of the nations who were subsequently prohibited by the BIE from participating decided to show up anyway, posing as trade and tourist organizations.

Right after New York, and only a skip across the border, the city of Montreal staged what is often considered to be the most successful (and BIE approved) world’s fair of all time. Set on a sprawling venue of two man-made islands and a peninsula in the middle of the Saint Lawrence River, Expo 67 introduced a number of technological and cultural “firsts”–including the now ubiquitous moniker “expo” itself.

There are “expos” for everything now, from computers to kitty litter, while the mighty world’s fair that spawned these cheap imitations hasn’t been seen in North America for decades. Even if a city here managed to secure an official bid for “Expo 2017” it would be for a much smaller affair, a “recognized” expo limited by the BIE to 25 hectares exhibition area. That’s because there have always been two types of world’s fairs, a very large one (a “universal expo”) and, in-between, a smaller one (a “special expo”)–both of which are now, respectively, called “registered” and “recognized” fairs. In 2017, unfortunately, only the smaller recognized expo is allowed.

Nevertheless, I would argue that the world’s fair not only needs a major boost in North America, but that North America desperately needs another world’s fair. No other event has the collective potential to attract a huge audience to the latest cultural and scientific endeavours humankind has to offer. With our planet in the precarious state we have put it in, and North America no longer as influential and respected as it used to be, a world’s fair, properly staged and presented with the latest social and environmental initiatives, could be the political and technological beacon of hope this continent is yearning for. Of course, that might mean that Expo 2017 would need to encompass a great deal more than 25 hectares exhibition area and would need to address a lot more than the narrowly restricted theme (the fair’s purpose) officially allowed by the BIE for a smaller “recognized” expo. This could be done, with a little creative thinking (and without resorting to New York’s 1964 strategy), but that’s for another article to address.

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Are You at Risk of Being “Uberized”?

If you’re like many Business Owners and Leaders you probably feel pretty good about the position you hold in your market… so did the taxi cab companies and drivers before Uber became a reality. Now they are scrambling and trying to find a way to survive… even to the point of trying to get political help in different cities to stay afloat.

Disruption and Commoditization have impacted virtually every industry today. There probably isn’t a single industry that hasn’t been impacted by a disruptive organization entering their market and stealing some of their market share. Uber is an excellent example but there are many others that have been equally disruptive. Companies such as LegalZoom have taken billions of dollars away from attorneys over the past several years. They captured and disrupted a document and transaction-based business and turned it into a commodity by substantially lowering the pricing of document preparation… impacting attorneys all over the country.

Amazon was an early disruptor to the entire book business… taking significant market share away from Barnes and Noble and Borders who were recognized giants in the book industry. And we certainly can’t forget about Blockbuster’s demise when Netflix entered the market. They were the unquestioned dominant leader in video rental and were virtually replaced overnight by an unknown company with a new disruptive business model that matched the needs of customers at substantial savings.

Even though these examples are in completely different industries there is one common thread that runs through all of them… they didn’t believe anyone could disrupt their dominance in their market. While it’s awesome to believe in your product or service, it’s dangerous to think there isn’t someone waiting in the wings to take away your position. Unlike any other time in history, we are now seeing new companies coming into traditional industries from many unrelated areas and establishing a disruptive model and capturing significant market share. This trend is only going to continue now that it has shown massive success over the past few years. So what can you do, as the leader of your business, to either avoid or minimize the impact of this potential disruption?

While commoditization is difficult to combat with products and services over a long period of time, there is at least one alternative that appears to withstand the test of time and delivers differentiation in the market… your CUSTOMER EXPERIENCE.

It is difficult to continually come up with new products and services to satisfy the ravenous appetite customers have today. Just when you think you have the best and leading edge product or newest service, someone comes in and “one-ups” you and takes away the leading spot. While you might remain there for some period of time, it is difficult to remain at the top for extended periods of time. Apple is one of the few that has been successful at this… but it took them many years of living in the shadow of Microsoft and others before they became the dominant leader. Today, Microsoft is in this unenviable position and trying to fight their way back to the top… especially in the race for the Cloud.

But these are behemoth companies… not the SMB market. They can throw billions of dollars at innovation and products and hope they find a winner. The small and mid-sized business (SMB) can’t be this frivolous with their cash and making too many product/service mistakes can wipe out a business before anything comes to fruition. The proven alternative to this madness is to focus on the ONE THING that is completely in their control to design and deliver… their CUSTOMER EXPERIENCE.

Customer Experience has both short and long term advantages. It is something that can be created and implemented within the year but last for many decades to come when implemented properly. And by properly I’m not talking about telling all your employees they need to be nicer to the customer… that never works for the long term… every company can be nice to their customers if they try. This isn’t the answer… this isn’t the differentiator… but it’s on the right track.

Creating a customized CUSTOMER JOURNEY that is built upon a very well defined Customer Experience Process (something we call Customer Experience Mapping) is what allows companies to reap these rewards for many years into the future. Think Disney… they created “the happiest place on earth” and continue to deliver this experience year after year after year. This didn’t happen by holding a meeting and telling all their employees and characters to be nicer to their guests… it happened because they have a very well defined Customer Journey that is built on a foundation of a well-designed and executed Customer Experience.

Nordstrom did the same thing many decades ago. They started selling shoes… then clothing… all at high prices. But they started with a very distinct process inside the organization for delivering an incredible customer experience day in and day out. Zappos followed this same model… sold shoes… one of the ultimate commodities in the clothing industry… and they dominate today. They don’t give discounts and silly things like “one day only” sales (every day)… they simply deliver a remarkable Customer Experience to every customer every day… and their customers love to buy from Zappos. And it has worked out pretty well when you consider they went from zero to over $1 Billion in revenues in less than 10 years and were sold to Amazon for more than a billion dollars. Not a bad model if you ask me.

One way to avoid being COMMODITIZED and losing customers is to design something even new entrants can’t copy… the experience you offer. If your Customer Experience is so incredibly amazing and remarkable… WOW… every single day with every interaction, this creates immediate differentiation and a long tail of success. It is the ultimate weapon against commoditization or even new entrants into a market. For a new disruptive entrant to take away market share they would need to be so much better and cheaper than anything you offered… which is difficult to do today. And for those of you that are saying to yourself right now, “Yea but we’re different, we do a good quality job and treat our customers well so we aren’t at risk,” I would offer you some instant advice… take the blinders off and get real with looking at your business. This is living in a fantasy world… this isn’t looking at your company from the eyes of your customer… they are seeing something very different. And if someone came into your market today and offered a completely different (and awesome) experience to your customers at or below your price they would be gone in a heartbeat.

Achieving long-term dominance doesn’t happen by “being nicer to your customers” and thinking you have created differentiation… you haven’t. Being CUSTOMER OBSESSED and creating a process based CUSTOMER JOURNEY that has a well laid out and documented CUSTOMER EXPERIENCE PROCESS at the heart of it is what will help you avoid being “Uberized.” This strategy gives you differentiation, uniqueness, and a special place in your customers heart and mind… it gives you the “long tail” of success.

I would strongly and passionately encourage you to learn more about why and how this is completely different than what you are probably doing today. If there was ONE THING TO FOCUS ON IN 2017 it would be to create a strategy based around a well-planned Customer Journey which incorporated an incredibly awesome Customer Experience by Mapping out all the experiences your customer will receive when they interact with your business (there are usually over 20 for most companies in the SMB market). If this is of interest and you want to learn more, let’s grab coffee and I can share how some of the best companies in the world have followed this path… for decades… and still dominate in their industries. I think you will find it a fascinating discussion…

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